McCain Enters The Metaverse
McCain Foods enters the Metaverse and introduces the new Regen Fries as part of the #SaveOurSoil initiative. McCain’s free-to-play Farms of the Future game, integrated into Livetopia, allows players to virtually grow potatoes using regenerative farming methods. Players are rewarded when they apply regenerative practices. Bored & Hungry, the first restaurant to bridge the Metaverse and real-life experience, will serve McCain Regen Fries in Toronto from November 16 to 18 2022.
