Livestreaming Commerce Is Coming To America
Livestreaming Commerce (or Livestream shopping) incorporates live video content, two-way communication, and the ability for viewers to seamlessly buy or save featured products directly from the platform. The enthusiasm comes directly from China, where livestream shopping is already big business. In America, it’s still in its very early days. But since it’s poised to be a major driver of growth in the next years, here’s how to incorporate the practice into social commerce strategies today.
